The Internet, as a medium, is largely unedited. Powered by the ease of self-publishing and the quick methods of publishing such as blogging made available to people at large, it is soon proving to be a large, ground for accumulating digital trash in the form of Information.
While most of it will die sooner or later, it is still a matter of common sense and also ethics to try not to add to this population. So, when marketing online, please don’t:
- Post Trashy Articles: If you can’t write good web content, don’t bother. Perhaps you will be better with a lemonade stand somewhere on up-state New York. Just because you need to market using information, don’t bring up regurgitated content off some Private Label Rights articles or have it written by someone for $ [( I-shy-to-even-mention) amount of money]. Such content will drive your readers away instead of attracting them. Take a look at the sites which have been around for more than a decade now; it’s purely because of the consistently produced superb content we find there.
- Make fake testimonials: Don’t ever produce twenty different testimonials of your own and slap it on your website with some fictitious names next to each of them. It’s a shameful tactic and an outright dirty one at that. Moreover, the whole act is an act of desperation by itself. Although there aren’t any laws against practices such as these, China for instance has already come down hard on it, according to a recent news release.
- Lie shamelessly throughout: You are well aware of the long sales letters, aren’t you? They are an Interesting read when time permits. If nothing, at least you get to some really quick human persuasion in action. However, it might just turn ugly when a bunch of lies are thrown in for a good measure. Most marketers make outrageous claims and false promises to get that sale done and over with. Don’t do it, for one, it won’t work since customers are not stupid and secondly, you will never have a second sale from the same customer.
- Trash Competitors’products: Offline, sales people who work for some truly great companies like Xerox and Eureka Forbes are always trained not to say anything negative about their competitors’products when the topic pops up during client meetings. If ever, they must acknowledge that those are indeed great products. Similarly, when you are marketing online, don’t go about trashing your competitors. It isn’t a classy thing to do and it ruins your chances of scoring with your clients.