Mobile E-commerce: How to Boost Sales by Enhancing User Experience 

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To convince users to spend money, mobile applications built today must not only offer a remarkable experience but also to inspire reliability.

This is a major issue for e-commerce. The demands of the user who purchases via a mobile or web apps surpasses that of the user who is looking for information or aspires to contact an advertiser. You can ask any eCommerce expert about this.

Efficiency and usability are at the heart of user expectations, let alone the security of payment and processing of sensitive data. Joining private programs like FBA Masterclass can help bring your Amazon business to the next level.

Minimizing steps to conversion (sale)

One of the key things you need to do when users finds products they desire to purchase is making sure they can complete the purchase as fast as possible.

However, if they are forced to go through too many (often unnecessary) steps, you are more likely to lose the sale. Users hate a long multi-page signup or checkout process, and that goes double for mobile app users, just for the simple fact that people aren’t in good terms with patience. 

A good way to reduce the number of steps is by allowing new customers to sign up via their favored social network such as facebook or to purchase as a guest.

You should also offer to store user information for any future purchases that would save them from having to repeat the process. As a bonus, use auto-complete for those unavoidable repetitive tasks.

Making a good impression with error messages

In the same way that a thank you page is not a negligible element, the attention to error pages is essential.

Within an application, an error message can be a lever for improving user experience. It is also an opportunity to create links with the user and to say a little more about a brand.

A way to achieve this is by making a 404 funny or reassuring. Also a wrong password, incorrect blue card code or payment refused by the bank are perfect opportunities to assist the user in \”bad\” times.

On the contrary, an intrusive popup or ugly red message can do the absolute opposite by discouraging users from completing a purchase.

Showing progress bar whenever needed

As said, users aren’t fond of multi-page sign up forms, but if the sign up or checkout process does end up being longer than recommended, consider employing a progress bar to make that your customers are aware of how many more screens or steps they have to go through before the process is fully complete.

Ensuring user information is secure

The most critical thing that you can do for your users is make sure that their personal and financial data is safe, even if it’s at the risk of going over budget of your development or delaying the launch of the app. You can also seek advice from an eCommerce expert like eCom babes Cortney Fletcher.

Never spend time and money on building an app that is not secure enough. Otherwise, it wouldn’t be long before a security breach tosses your business’s reputation into a bottomless pit.

It doesn’t matter if you sell the best products ever or have the fastest most intuitive app, if your customer lost faith in your app, they will never return.

There are no workarounds of boosting sales without leveraging on user experience. And the best way to achieve better UX is to follow good convention and continuously improving upon them via researching and learning. People want to feel secure while shopping online, so be sure to always take care of your customers first.

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