Sell More by Impressing Your Customers
There are a few ways to impress your customer. One of which is to offer something expensive at a low price. Let your customer know about the SYSTEM your office is running, thus impressing them further with reliability.
But how to sell something at a lower price?
1. Always increase value of your offer. Create a promotion. Give some free gifts.
Look at your stock, you may consider giving a free gift from your slow moving product.
2. Reduce your cost, but before that, know your cost.
3. Ask your customers to participate in a referral program and reward them.
Additionally, a well prepared and presented proposal / quotation is important. It increases the chances of getting more business. It provides an expectation of how to do business with your company.
Tip: This includes understanding exactly what your customer wants and deliver to them. Let them “feel it” that you understand them by giving them options / choices.