Chat vs. Phone Support: Which is More Viable for Your Business?

Choosing the right customer support channel is fundamental in establishing good customer relationship. Phone and chat are among the hundreds of means that facilitate customer service in any business. Yet, most businesses either have no clue about or care less of which is -inherently- better in dealing with customers? A phone call or chat? If […]

3 Things You Should Do Before Implementing CRM

CRM, in the parlance of the Software industry refers to Customer Relationship Management. CRM is used to understand customer needs, behaviour to develop a strong relationship with them and ensure that your business gets the most out of their patronage. CRM bring together information about customers, marketing effectiveness, actual sales and current industry or market […]